摘要
新媒体蓬勃迅猛发展,为健康信息传播带来很多机遇和挑战。新媒体健康传播具有互动性强、传播效率高、传播速度快、普及率高、信息量大、时效性强、形式多样、个性化强等优势。在对国内外新媒体健康传播的应用现状研究的基础上,新媒体健康传播面临着监管不力、虚假消息泛滥、商业利益过重,信息权威性差、健康信息受众不均衡等问题。因此,应加强政府部门对网络的监管力度,保证健康信息传播的权威性、准确性、科学性,积极创新传播方式,逐步均等化新媒体健康传播资源,争取使信息传播方式及内容适合不同的社会群体,以发挥更大的传播优势,创造良好的健康传播氛围。
New media develops vigorously,and causes a lot of opportunities and challenges for health information dissemination.New media health communication has many advantages,such as strong interactivity,high transmission efficiency,fast transmission speed,high penetration rate,large amount of information,strong timeliness,diverse forms and strong personalization. At the same time,the researches on the application of new media health communication at home and abroad reveal that the new media health communication is facing some problems,such as poor regulation,false news,excessive commercial interests,poor information authority and unbalanced health information to the audience. Therefore,it is necessary to strengthen the supervision of the network by government departments to ensure the authority,accuracy and scientificity of health information dissemination,actively innovate the way of communication,gradually equate the new media health communication resources,and strive to make information transmission ways and contents are suitable for different social groups,so as to play a greater communication advantage and create a healthy atmosphere for health communication.
作者
张希臣
罗娇娇
刘畅
ZHA NG Xi-chen;LUO Jiao-jiao;LIU Chang(Health Education Department, Hangu Center for Disease Control and Prevention of Binhai New Area, Tianjin, 300480, Chin)
出处
《职业与健康》
CAS
2018年第8期1149-1152,共4页
Occupation and Health
关键词
新媒体
健康传播
New media
Health communication
