摘要
在移动互联网泛在环境下,各高校图书馆纷纷建设微信公众平台来拓展服务方式及内容。文章通过对天津地区高校图书馆微信平台服务现状的调研,使用"清博指数"平台,从外部特征、宣传推广、服务内容、热门推文等方面,多维度分析了目前微信公众平台服务中存在的问题,并提出进一步改进建议,为高校图书馆微信平台建设提供借鉴与参考。
In the mobile Internet environment, university libraries have built wechat public platform to expand the service mode and content. This paper analyzed the status quo of wechat service platform in Tianjin＇s universities by using the platform of ＂Qingbo Index＂, and analyzed the existing problems from the aspects of external features, promotion and popularization, service content and popular tweets, and put forward some suggestions for further improvement, to provide reference for the construction of wechat platform in university library.
作者
牛婧
韩海涛
NIU Jing;HAN Haitao(Tianjin Polytechnic University, Tianjin 300387, Chin)
出处
《农业图书情报学刊》
2018年第5期154-159,共6页
Journal of Library and Information Sciences in Agriculture
关键词
微信公众平台
高校图书馆
用户服务
wechat public platform
university library
user service
