摘要
将新能源汽车目标用户分为领先型与跟随型目标用户,基于满意的3因素理论及产品/服务属性认知差异分析方法,采用调查问卷数据分析了领先型与跟随型两类目标用户对于新能源汽车供需双侧政策感知满意度水平的差异。研究表明,对于领先型目标用户而言,新能源汽车供需双侧政策感知满意度水平整体相差不大,其中供给侧的基础设施政策与金融支持政策瓶颈效应突出;对于跟随型目标用户而言,新能源汽车供需双侧政策感知满意度水平整体低于领先型目标用户,且需求侧政策感知满意度水平较供给侧整体偏低,其中需求侧的购置补贴政策与税收减免政策瓶颈效应突出。新能源汽车产业政策设计要区分领先型和跟随型两类消费群体,在政策工具选择时要各有侧重。
This paper divided the target users of NEVs into the ＂leading＂target users and the＂following＂target users.Based on the three-factor structure of customer satisfaction and the cognitive difference analysis method of product/service attributes,this paper used questionnaire data to analyze the differences between the ＂leading＂and the ＂following＂target users on the satisfaction of policy perception on the supply and demand sides policies of NEVs.The results demonstrated that：for the＂leading＂target users,the levels of policy perceived satisfaction on the＂supply side＂and the＂demand side＂presented little difference on the whole,of which the bottleneck effect of the ＂infrastructure＂policy and the＂financial support＂policy on the＂supply side＂stood out;for the＂following＂target users,the overall level of policy perceived satisfaction on both the＂supply side＂and the＂demand side＂are lower than the＂leading＂target users,while the levels on the＂demand side＂were lower than that on the＂supply side＂,and the bottleneck effect of the ＂purchase subsidiary＂policy and the＂tax exemption＂policy on the＂demand side＂stood out.The policy design for NEVs industry should distinguish between the＂leading＂and ＂following＂consumer groups and should have different emphasis in policy tool selection.
作者
熊勇清
秦书锋
XIONG Yongqing;OIN Shufeng(Central South University, Changsha, Chin)
出处
《管理学报》
CSSCI
北大核心
2018年第6期874-883,共10页
Chinese Journal of Management
基金
国家自然科学基金资助项目(71473276)
关键词
新能源汽车
供需双侧政策
用户感知满意度
领先型目标用户
跟随型目标用户
new energy vehicles
supply and demand sides policies
customer perceived satisfac-tion
＂leading＂ target users
＂following＂ target users
