摘要
在领导人形象的媒介呈现中,媒介和其他相关传播者不仅重视媒介形象文本的生产,更重视对受众接受特征和规律的把握,这与接受美学强调读者审美阅读的主体性,具有内在的一致性。在接受美学看来,受众不仅具有主体性,还具有历史性,文本意义是在受众与文本的互动中产生,文本意义也会随着不同时代的受众参与而有所变化。从当前的情况看,中国国家领导人形象的媒介呈现,体现出鲜明的接受美学特征：亲民范展示可见之美,媒介文本饱含美学感染力,新闻故事刷新受众审美经验,互动交流产生文本意义等。由此,本文认为国家领导人形象的媒介呈现,对特定主体做好这方面工作,具有重要的美学启示,即突出语言美、展现文化美、创造连接美、彰显智慧美等。
In presenting leaders＇ image,the media not only pay attention to the production of the image text,but also to the characteristics and rules of the audience reception.It is inherently consistent with the reception aesthetics emphasizing the subjectivity of readers in aesthetic reading.In view of reception aesthetics,the audience is not only a subject but also belongs to certain historic context.The text meaning is produced throughout the interaction between the audience and the text.The text meaning changes along with the different audience at different time.From the current situation,the media presentation of leaders＇ image reveals the distinct aesthetic features.What they presented are caring leaders with passionate news stories by interactive means.The article contends that national leaders＇ image presented by the media offers important aesthetic inspirations,such as highlighting the beauty of language,displaying the beauty of culture,creating the beauty of connection,and showcasing the beauty of wisdom.
作者
陈相雨
潘镜羽
Chert Xiangyu;Pan Jingyu
出处
《传媒观察》
2018年第6期12-17,共6页
Media Observer
基金
江苏省“青蓝工程”中青年学术带头人项目
南京林业大学党建与思想政治教育研究课题《“互联网+”背景下大学生创新创业教育问题研究》的资助
关键词
习近平
领导人形象
媒介呈现
接受美学
XiJinping
leader image
media presentation
reception aesthetics
