摘要
基于样本区域专业大户和普通农户调查数据,利用"R-Q型因子分析"模型,在对样本农户的农业信息选择行为进行分析的基础上,将当地专业大户和普通农户的农业信息获取渠道和内容选择行为差异化情况进行对比分析,得出专业大户相对于普通农户,其农业信息选择行为更规律且多元;两类农户获取农业信息的"主要渠道"有所差异;传统信息媒介在专业大户信息获取渠道中重要性相对下降;专业大户对"政策信息"具有特殊偏好等研究结论,最后针对研究结果提出相应的对策建议。
Based on the survey data of large and ordinary farmers in the area of planting, this paper uses the ＂R-Q factor analysis＂ model to compare the differences of the agricultural information acquisition channels and the content selection behaviors between the local professional producers and the ordinary farmers on the basis of analyzing the agricultural information selection behavior of the sample farmers. The results show that the selection of agricultural information is relatively regular and diversified. There are significant differences in the ＂preferred channels＂ of agricultural information and large agricultural enterprises. The importance of the traditional information media in the collection of large professional information declines relatively. The ＂policy information＂ of the speciality of planting industry has special preference. Finally, the corresponding countermeasures and suggestions are put forward for the research results.
作者
石志恒
慕宏杰
晋荣荣
秦来寿
SHI Zhi-heng;MU Hong-jie;JIN Rong-rong;QIN Lai-shou(Lanzhou University of Finance and Economics Lanzhou 730020 China;Gansu Agricultural Information Center Lanzhou 730020 China)
出处
《电子科技大学学报（社科版）》
2018年第3期75-82,共8页
Journal of University of Electronic Science and Technology of China(Social Sciences Edition)
基金
甘肃省哲学社会科学规划项目(YB052)
甘肃省种植业专业大户经营效率及其影响因素研究
甘肃省科技计划资助软科学专项:甘肃农村信息化发展战略及对策研究(编号:1504ZKCA013-6)
国家发改委"关于推进农业农村信息化建设的若干问题研究"重大研究课题子课题:信息化促进农业农村基础环境改善问题的对策研究
关键词
农业信息选择行为
R-Q型因子分析
专业大户
普通农户
甘肃省张掖市
choice behavior of agricultural information
R-Q factor analysis model
professional large farmers
common farmers
Zhangye City of Gansu Province
