摘要
运用文献资料与逻辑分析等研究方法对新媒体时代体育赛事节目的知识产权保护进行研究。结果认为,以新媒体主导的网络体育赛事直播平台发展迅速,并呈现主导趋向,新媒体时代的体育赛事直播理应受到《著作权法》的保护,现有著作权法对体育赛事的"转播权"并没有明确的定义,因而存在体育赛事节目知识产权保护的漏洞。与体育赛事转播有关的法律关系存在不确定性,使得对体育赛事转播方面的知识产权保护变得困难,节目所有者的创意权利保护困难,节目类型存在跟风和扎堆的趋势。我国对体育赛事知识产权的立法与保护起步较晚是新媒体时代体育赛事知识产权保护的困境所在。出路在于:从立法的角度明晰专利权属及利益分配方式,促使知识产权不受侵犯;从法理层面界定体育赛事转播权,规定体育赛事转播权的权利内容、授权许可规则、侵权认定和侵权责任承担等核心问题;动态调整知识产权的立法和保护政策,遏制侵权行为。
In this paper, we have studied the protection of intellectual property rights for sports events in the new media era using docu- mentary analysis, logic analysis and other research methods. The results show that the new media-based live sports event broadcast plat- forms are developing rapidly and showing the dominant trend. Live sports event broadcast should be protected by the Copyright Law. The existing copyright law does not give a clear definition of the ＂TV relay right＂ of sports events, so there are loopholes in the protection of intellectual property rights of sports events. There is uncertainty about the legal relationship related to the relay of sports events, which makes it difficult to protect the intellectual property rights in the relay of sports events. It is difficult to protect the creation rights of pro- gram owners, and many types of programs are merely following suit. China started late in legislation and protection of property rights for sports events, and this is the dilemma of intellectual property right protection for sports events in the new media era. The way out lies in clearly defining the patent rights and the modes of profit distribution from the perspective of legislation to protect intellectual property rights from being infringed on. We should define the TV relay right for sport events at the legal level and specify the contents of TV relay right for sport events, licensing roles, infringement identification, liabilities for infringement and other core issues. We should keep pace with the times and dynamically adjust the intellectual property right legislation and protection policies to curb infi＇ingement.
作者
周正宏
ZHOU Zhenghong(School of Physical Education, Southwestern University of Finance and Economics, Chengdu 610074, China)
出处
《西安体育学院学报》
CSSCI
北大核心
2018年第4期400-405,共6页
Journal of Xi'an Physical Education University
关键词
体育赛事转播权
赛事直播平台
著作权
创意权
网络体育赛事
TV relay right for sport events
live event broadcast platform
copyright
creation rights
network sports events
