摘要
现代科技革命改变了文明传承的工具和模式,也凸显了科学传播的重要作用和意义。特别是近年来,以网络、手机、户外多媒体广告、校园视频等为代表的新型媒介正以前所未有的能量和速度深刻变革和影响着我们的星球,向传统的传播体系和传播模式发起挑战。新媒体之于公众科技传播有何特点,扬新媒体之长,向公众提供符合其诉求的科技传播内容,构建新媒体背景下的科技传播模式,成为业界所关注和探索的焦点。本文通过对实践的分析,探讨新媒体时代基于公众科技传播的特点、责任以及面临的机遇和挑战。
Modern scientific and technological revolution has changed the civilization heritage of tools and models,and also highlights the important role of science communication and meaning. Especially in recent years,take the network,the handset,the outdoors multimedia advertisements,the campus video frequency and so on transformed and affected our star profoundly as representative's new medium before unprecedented energy and the speed,initiated the challenge to the traditional dissemination system and the dissemination pattern. What are the characteristics of new media technology in the public dissemination? How to play the advantages of new media? Available to the public in line with the demands of the technological diffusion of its content,the context of building a new media model of technological diffusion. For the public to provide their needs in line with the dissemination of the contents of science and technology,these become the focus of attention and exploration in the media world. Based on the analysis of practice to explore the era of new media technology on the public dissemination of the characteristics,responsibilities,and facing the opportunities and challenges.
出处
《科技传播》
2009年第2期78-80,共3页
Public Communication of Science & Technology
关键词
新媒体
公众
科技传播
实践
new media
public
scientific dissemination
practice
