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一流学科建设背景下高校研究生招生宣传面临的问题及对策研究 被引量:9

Study on the Problems and Countermeasures about University Postgraduate Enrollment Publicity under the Context of First-rate Discipline Construction
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摘要 通过文献研究及实践调查,针对当前研究生招生宣传中所面临的效率低、效果不明显等共性问题,本文结合各高校研究生招生宣传采取"资料宣传、信息化宣传、面对面宣传"等模式的特点,探索有效开展研究生招生宣传的应对策略。建设一流学科背景下,高校应结合学科发展实际,科学开展招生宣传工作,实施多元化招生宣传举措,创新招生宣传理念,注重招生宣传工作发展的长远性,有效利用"互联网+"模式开展招生宣传。 Currently, there are some common problems such as inefficiency and insignificant effect in postgraduate enrollment publicity. To address this problems, we have done enough literature research and practical investigation. Because most of colleges and universities doing publicity by propaganda materials, internet and face-to-face propagate, now we will combine these characteristics to explore effective countermeasures for postgraduate enrollment publicity. Under the background of building world top disciplines, colleges and universities should combine the particular cases of each disciplines to carry out the publicity. In addition, it is necessary to implement more publicity initiatives, innovate the concept of enrollment publicity, pay attention to the long-term development of the publicity and effectively use the "Internet plus" model.
作者 孙海涛 SUN Haitao(Guanghua College of Stomatology,Hospital of Stomatology,Sun Yat-sen University,Guangzhou Guangdong 510055,China)
出处 《吉林省教育学院学报》 2018年第7期73-76,共4页 Journal of Jilin Provincial Institute of Education
基金 中山大学研究生招生宣传项目阶段性研究成果
关键词 研究生 招生宣传 宣传策略 postgraduate enrollment publicity publicity strategy
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