摘要
21世纪人类的自主意识通过互联网络无限延伸。受众对于不同品牌的诉求与选择、体验与反馈,都已跳脱传统被动式的供需与营销关系。品牌在这个时代通过生动灵捷的定制化、高度人性化、精准的针对性来满足人们的需求。因此当主流设计语汇过度使用,传统消费定位失效时,挖掘"陌生"的"边陲文化"、为细分及重划的新受众群体而设计,是当今品牌设计者们急需重视的法则,其最终目的是要打造一个全民化、五感协同作用的全新品牌形象。
In twenty-first Century, the consciousness of human autonomy extended through the Internet. The audience＇s demand and selection, experience and feedback on different brands have jumped out of the relationship between supply and demand and marketing of traditional passive. In this era of brand design through vivid agile customized, highly personalized, precise targeted to meet the needs of the people. Therefore, when the mainstream design vocabulary overused, the traditional consumer positioning failure, mining ＂strange＂ ＂frontier culture＂, for the new subdivision and readjustment of audience groups is the brand design, designers need to pay attention to the law, its ultimate purpose is to create a universal sense of synergy and five new brand image.
出处
《设计》
2018年第12期98-99,共2页
Design
关键词
人文精神
情感设计
品牌体验
Humanistic spirit
Emotional design
Brand experience
