摘要
航空公司进行飞机选型时对机型的市场号召力与舒适性难以进行有效分析与评价,针对传统研究的不足,以旅客对机型的偏好来衡量机型的市场号召力与舒适性.建立Logit模型研究旅客机型选择行为,通过对问卷数据的统计分析得到影响旅客机型选择因素的相对重要性,并以此预测旅客对不同机型的偏好选择结果.以我国支线航空市场为例,通过旅客偏好结果预测不同情景下ARJ21、ERJ190、B737三种机型的市场分担率,指导航空公司选择更加符合市场需求的机型.
It is difficult for airlines to make a effective selection on aircraft type when they face on the market power and comfort. To solve the deficiency of traditional research,this paper measuresd them by passengers＇ choice preference. So the Logit model was established to study passenger aircraft selection behaviors. Through statistical analysis of questionnaire data,the relative importance of passengers influencing factors on aircraft selection was obtained. The result was used to predict passengers＇ preference for different types of aircraft.Taking Chinas regional aviation market as an example,the research can predict the market share of ARJ21,ERJ190 and B737 on different situations,which instructed airlines to choose models that better meet market needs.
作者
贾方森
吴薇薇
冯杰
JIA Fang-sen;WU Wei-wei;FENG-Jie(School of Civil Aviation,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China)
出处
《哈尔滨商业大学学报（自然科学版）》
CAS
2018年第4期497-502,共6页
Journal of Harbin University of Commerce：Natural Sciences Edition
基金
国家自然科学基金资助项目(70971088)
教育部博士点基金资助项目(9800462)
关键词
旅客偏好
离散选择模型
机型选择
passengers＇ choice preference
DCM
aircraft type selection
