摘要
审美水准是附着在社会发展上的衍生品,它蕴含的是文化、资本的力量。社会的快速发展意味着社会地位将发生变化,审美水准也将随之产生变化。通过对审美水准理论的梳理以及社会地位对焦虑影响的推导,认为:(1)在审美水准不断提升的过程中,审美水准与社会地位产生不对称性,各社会地位的人群产生了不同类型的焦虑;(2)社会地位较高的人群受到自古"争名于朝、争利于市、争智于孤"思想的浸润,产生了额外的焦虑情绪;(3)从国家竞争角度出发,中国受到国家发展程度、审美水准与工业化地位不对称的影响而产生焦虑。综上,作者分别从微观与宏观层面分析了审美水准与社会地位不对称而产生焦虑的现象,结合中国奢侈品消费、工业化发展与品牌国际化的实际状况,探讨了焦虑产生的原因、可能产生的后果与下一步的研究方向。
Aesthetics is attached to social progress and it is based on power of culture and capitals.The rapid development of a society indicated that social class will change,and aesthetics will be influenced as well.This paper reviews the theories of aesthetics and reasons the impact of social class on anxiety.The author finds that 1）along with continuous elevation of aesthetics,the asymmetry between aesthetics standard and social class is generated,people from all social classes gain different types of anxiety;2）People of higher social class has extra anxiety which is stemmed from Chinese thought ＂strive for name in society,profits in market and wisdom in government＂;and 3）From perspectives of competition among countries,China is in the asymmetry between national development,aesthetics and industrialization level,which causes anxiety.Hence,the authors analyze the phenomenon that the asymmetry between aesthetics and social class generates anxiety.Authors also take into account a unique phenomenon in the Chinese luxury consumption,industrialization development and brand globalization,and then discuss the reasons and possible results.At last,the next step of research is quested.
作者
李杰
孙立本
LI Jie;SUN Liben(Antai College of Economics and Management,Shanghai Jiao Tong University,Shanghai 200030,Chin)
出处
《上海管理科学》
2018年第4期72-78,共7页
Shanghai Management Science
基金
社会阶层分化对中国消费者大
小众奢侈品品牌消费偏好影响的实证研究
国家自然科学基金面上项目
71572107
2016.1-2019.12
