摘要
媒体融合背景下,科技期刊的生存发展遭遇了机遇与挑战,为了适应新的发展环境,科技期刊应积极探索新的发展模式。通过分析科技期刊媒体融合的必要性及目前融合背景下存在的问题,提出了科技期刊的发展策略。传统科技期刊应坚持以高质量的内容为根本,改变传统科技期刊落后陈旧的编辑发行观念,加强人才建设,掌握媒体融合最新技术,积极开发出更新更多的赢利模式,实现媒介间的高度融合发展。媒体融合发展有助于增强科技期刊核心竞争力,是科技期刊发展的必然趋势。
Under the context of media integration,the development of sci-technical periodicals is facing both new opportunities and challenges.To adapt to the new era,sci-technical periodicals should explore ways suitable for their own development.The necessity of media fusion of sci-technical periodicals and the existing problems were analyzed and development strategy of the periodicals were summarized.It points out that traditional sci-technical periodicals should achieve media convergence by adhering to the principle of high quality,changing obsolete concepts,strengthening team construction,mastering the latest technology of media convergence and developing more profit models.Media convergence is beneficial to the enhancing of their core competitiveness and it is the future trend for sci-technical periodicals.
作者
齐烨
郑雨田
李娜
芦洋
QI Ye;ZHENG Yutian;LI Na;LU Yang(Editorial Office of Biomedical Engineering and Clinical Medicine,Tianjin Third Central Hospital,Tianjin 300170,China)
出处
《天津科技》
2018年第8期87-91,共5页
Tianjin Science & Technology
关键词
媒体融合
科技期刊
发展模式
经营策略
media convergence
sci-technical periodicals
development mode
business strategy
