摘要
分析了图书馆古籍阅读推广的现状及利用微信平台进行古籍阅读推广的必要性,并就古籍阅读推广微信平台的服务对象、微信运营策略和四川大学图书馆的古籍阅读推广微信平台运营实践展开论述,认为图书馆古籍阅读推广微信平台需要兼具学术与科普的双重性质,同时也要注意克服微信平台的局限性。
According to the current situation of the reading promotion activities of libraries＇ ancient books in China,this paper points out that it is necessary to attach the reading promotion of ancient books with the aid of Wechat public platform,discusses the service objects,operations strategy of Wechat public platform about ancient books＇ reading promotion,and the operation practice of Wechat public platform about ancient books＇ reading promotion by taking Sichuan University Library as an example. The Wechat public platform which to help reading promotion of ancient books should have technicality as well as science popularization. On the other hand,it needs to overcome limitation of Wechat public platform.
出处
《四川图书馆学报》
2018年第3期89-91,共3页
Journal of The Library Science Society of Sichuan
关键词
图书馆
古籍
微信公众平台
阅读推广
library
ancient books
Wechat public platform
reading promotion
