摘要
2017年是网络视频直播行业回归理性、价值沉淀和转型定向的关键一年。本报告从基本态势、突出问题、严管与善治三个方面进行了全面梳理。研究指出:2017年网络视频直播行业整体进入结构性盘整:市场与用户规模保持稳定增长,与短视频共筑一级视听市场;各类资源向头部企业集中,行业重组并购持续深入;网红经济强势向好;三农视频成为独特网络现象。2017年针对行业的政策监管持续高压,有关部门"严管"和"善治"双管齐下,针对低俗、色情、极端、诈骗等违规违法的相关法律体系建设和多方协同治理模式走向成熟。未来,"直播+"将朝着横向和纵向上进一步渗透,亟待挖掘更多的商业变现及提升用户黏性的有效途径。
The Live Video Industry has ushered value precipitation and transformation in the key year of 2017.This report studies the industry from ＂the basic situation,the outstanding issue,the strict management and good governance＂three aspects.The research points out that the market size and user scale of Live Video Industry maintain stable growth;the industry builds primary market with short video;all kinds of resources are concentrated to the head enterprises;the web celebrity economy strongly develops well and the rural farmers＇ video has become a unique network phenomenon.In general,the Live Video Industry is integrated into structural consolidation and the industry restructuring will continue to go deep.According to the 2017 industry regulatory policy of continuous pressure,relevant departments implement the＂strict control＂and＂good governance＂,such as vulgar,pornography,fraud and other violations of law are effectively controlled by the legal system and multi-party cooperative governance.In the future,the＂live＋＂mode will be further penetrated horizontally and vertically,and it is urgent to explore more effective ways of commercial conversion and improving the stickiness of users.
作者
王建磊
吴越
Wang Jianlei;Wu Yue
出处
《新闻春秋》
2018年第3期83-89,共7页
Journalism Evolution
基金
国家社科基金项目"网络视频直播管理研究"(项目编号:17CXW020)的研究成果
关键词
网络视频直播
网红经济
严管
善治
Network Video Live
Web Celebrity Economy
Strict Management
Good Governance
