摘要
随着信息化的发展,在经济新常态下,传统的经济营销模式已经无法满足当前经济发展的需求。集合了精准营销、情感营销、内容营销、整合营销为一体的社群营销模式开始占据营销主流。社群营销凭借着成本低、效率高的优势开始进入大众视野,成为当前自媒体平台中的主流营销理念。因此,本文对当前自媒体时代下的社群营销模式展开讨论,并进一步对其发展趋势做深入研究分析。
With the development of informatization,the traditional economic marketing mode can no longer meet the demands of current economic development under the new normal of economy. The community marketing mode,which integrates precision marketing,emotional marketing,content marketing and integrated marketing,has taken up the mainstream of marketing. It began to enter the public＇s awareness with the advantages of low cost and high efficiency,becoming the mainstream marketing concept of self-media platforms. Therefore,this paper discusses the current community marketing in the self-media age and further analyzes its development trend.
作者
郭泉
刘盈丰
翁孝清
GUO Quan;LIU Ying-feng;WENG Xiao-qing(Global Institute of Software Technology,Suzhou Jiangsu 215163;Shanghai One View Network Technology Co.,Ltd,Shanghai 200000,China)
基金
江苏高校哲学社会科学研究项目"基于社群营销的自媒体客户管理策略研究"(项目编号:2017SJB1510)
关键词
自媒体
社群营销
营销模式
self - media
community marketing
marketing mode
