8H S Krishnan Characteristics of Memory Associations A Consumer-based Brand Equity Perspective International Journal of Research in Marketing 1996, (13): 389-405.
9David A, Aaker Kevin Lane Keller Consumer Evaluation and Brand Extension, [J] Journal of Marketing, 1990, (54): 27-41.
10Aaker David and Kevin L Keller Consumer Evaluations of Brand Extensions, Journal of Marketing, 54 (January), 27-41.