摘要
提高纪念品的差异化设计水平,是提升水乡旅游纪念品市场竞争力的关键。以优化水乡旅游纪念品的设计要素为切入点,从功能、造型、工艺、文化四个方面进行梳理,对水乡旅游纪念品的设计要素进行归纳分类,结合现实存在的问题,提出了水乡旅游纪念品设计过程中要做到传统文化与现实生活相结合的观点,要努力创新水乡旅游纪念品设计。
Tourist souvenirs in watertowns, unattractive to tourists, do not sell well. To improve the competitiveness of tourist souvenirs, design elements should be taken as the breakthrough point, and the level of differentiated designs be improved. This paper first classifies design elements of watertown tourist souvenirs after analyzing their functions, shapes, manufacturing characteristics and cultural implications, and then, according to the problems in design, proposes suggestions for innovating design elements by connecting traditional contents with life reality.
作者
王通武
WANG Tong-wu(Jiangsu United Technical Institute-Suzhou Industrial Park,Suzhou 215123,China)
出处
《无锡商业职业技术学院学报》
2018年第4期48-51,共4页
Journal of Wuxi Vocational Institute of Commerce
基金
江苏省高校哲学社会科学基金项目"江浙沪水乡旅游纪念品设计特征的比较研究"(2017SJB2249)
关键词
旅游纪念品
设计要素
关联
生活化
水乡
tourist souvenirs
design elements
connection
life
watertown
