摘要
随着网络信息化的飞速发展,网络营销已经成为现今汽车营销行业的一种主要模式。为了寻求更佳的销售出路,众多汽车企业推出了新型O2O这种直接的网络营销模式。O2O是一种将线下商务与互联网合二为一进行销售的新型电子商务模式,从根本上解决了传统销售行业存在的电子商务化问题。本文重点分析了现今我国汽车销售行业在网络营销上存在的不足,以O2O平台为基础,构建了汽车销售行业网络营销的新模式。O2O平台也需要被进一步改善和优化,这样才能在汽车销售市场上占有更多的份额,吸引更多的潜在客户,最终目标是使企业的利润实现最大化。
With the rapid development of network information, network marketing has become a major model of the current automobile marketing industry. In order to find a better way to sell, many auto companies have launched a new O2O direct network marketing model. O2O is a new e-business mode that combines offline commerce and Internet to sell. It fundamentally solves the problem of e-commerce in traditional sales industry. This paper focuses on the analysis of the shortcomings of China＇s auto sales industry in online marketing. Based on the O2O platform, a new marketing mode of automobile sales industry is built. O2O platform can occupy more shares in the automobile sales market maximize the profits of enterprises. also needs further improvement and optimization, so that we and attract more potential customers. The ultimate goal is to
作者
孟妮
MENG Ni(Shanxi Polytechnic Institute,Xianyang 712000,China)
出处
《自动化与仪器仪表》
2018年第9期170-172,共3页
Automation & Instrumentation
基金
“互联网+”时代下汽车线上营销模式研究(ZK17-44)
关键词
汽车行业
O2O模式
网络营销平台
automobile industry
O2O model
network marketing platform
