摘要
用户画像是在海量数据基础上得以产生和发展,文章从学科服务角度创建学科服务用户画像创建过程,通过研究准备与数据收集、建立用户标签体系、确定个人或团队用户画像框架、确定优先级别、为用户打标签等流程,将学科服务用户进行精准的标签化,完美地勾勒出用户在特定情境下的全貌。在学科服务用户画像实施过程中,图书馆人需要改变传统的服务理念,以"人的完整概念"定义用户、数字生活空间与真实生活空间拟合、统计分析与数据算法的技术整合。
The user＇s portrait is generated and developed on the basis of massive data. The article creates the process of creating the portrait of the service user from the perspective of the subject service, through the process of research preparation and data collection,establishing a user tag system,determining the personal or team user portrait frame,determining the priority, tagging the user and the process, the subject service users are accurately tagged, which perfectly outlines the user＇s overall situation in a specific situation. In the process of implementation of the subject service user portrait,the librarian needs to change the traditional service concept,and define the user,the digital living space and the real life space fitting,statistical analysis and data algorithm technology integration with the ＂complete concept of human＂.
出处
《图书馆学研究》
CSSCI
北大核心
2018年第13期67-71,82,共6页
Research on Library Science
关键词
高校图书馆
学科服务
用户画像
用户标签
university library
subject services
user portraits
user tags
