摘要
当前汽车产品同质化竞争愈演愈烈,与国家引导供给侧改革的方向有较大的偏差。为了坚持正向开发,精准市场定位,在项目立项时应将商品性位列各项目标之首。企业通过市场调研以及组织特定人员站在用户立场,对各项特性进行体系化评价,以奠定产品的市场优势。
At present,the competition for homogenization of automobile products is intensifying,and there is a big deviation from the direction of the state-led supply-side reform. In order to adhere to the positive development,accurate market positioning,the commodity should be ranked first in the project when the project is established. Through market research and organization of specific personnel,the company systematically evaluates various characteristics to establish the market advantage of the products.
作者
李辉
LI Hui(Automotive Engineering Research Institute,Guangzhou Automobile Group Co.,Ltd.,Guangzhou 510640,China)
出处
《黑龙江科学》
2018年第19期146-147,共2页
Heilongjiang Science
关键词
商品性
市场定位
用户立场
主观评价
Commodity
Market positioning
User position
Subjective evaluation
