摘要
创新创业教育是我国高职院校进行改革的新趋势,目前大部分高职院校在专业教育与创新创业教育融合方面存在着诸多问题,如实践不够深入、教学方法落后、师资力量不足等。以市场营销专业为例,结合"专业+创新创业"教育模式特点,在课程体系、师资力量、制度、资源与平台等方面进行全面改革,以此提升创新创业型市场营销人才培养质量。
Innovation and entrepreneurship education is a new reform trend in Higher Vocational Colleges in China. At present, most vocational colleges have many problems in integrating spe cialty education with innovation and entrepreneurship education, such as insufficient practice, outdated teaching methods, and lack of teachers. Taking marketing as an example, based on studying characteristics of mode of integrating specialty education with innovation and entrepre neurship education, a comprehensive reform in terms of curriculum system, faculty strength, system, resources and platform is carried out, so as to improve the quality of innovative and en trepreneurial marketing talents.
作者
方梅
FANG Mei(Xianning Vocational Technical College,Xianning,437100,China)
出处
《长江工程职业技术学院学报》
CAS
2018年第3期34-36,共3页
Journal of Changjiang Institute of Technology
基金
湖北省职业技术教育学会科学研究课题"高职市场营销专业教育与创新创业教育有机融合的研究"(项目编号:ZJGB201642)
关键词
创新创业
市场营销
融合
教育模式
innovation and entrepreneurship
marketing
integration
education mode
