摘要
移动互联网时代,C2C微商迅速崛起,商品在朋友圈就可以出售,但其在发展过程中出现了诸如暴力刷屏、朋友圈"杀熟"等不良现象,让消费者对微商产生了不信任感甚至反感,本文从体验营销的角度,阐述了C2C微商如何树立个人品牌,赢得消费者信任,从而提升顾客的满意度和忠诚度。
In the era of mobile Internet, C2C micro-business has risen rapidly, and goods can be sold in a circle of friends. However, in the course of development, there have been undesirable phenomena such as violent brushing and ＂killing＂ in the circle of friends, so that consumers can generate micro-business. From the perspective of experiential marketing, this paper expounds how C2C micro- businesses can establish personal brands and win consumer trust, thus enhancing customer satisfaction and loyalty.
作者
郑灿雷
Zheng Canlei(School of Management,Zhongshan University,University of Electronic Science and Technology,Zhongshan 528400,China)
出处
《江苏商论》
2018年第10期37-39,共3页
Jiangsu Commercial Forum
关键词
体验营销
C2C微商
策略
experience marketing
C2C derivative
strategy
