摘要
市场经济环境下,较多中小企业也存在着发展转型的需求,而电子商务较好地支持了中小企业市场经营渠道拓展,中小企业能否积极借助电子商务模式完成市场发展转型,决定了中小企业后续的市场效益获取能力。本研究立足中小企业概念分析,探讨了中小企业实施电子商务运营的必要性,并系统分析了中小企业电子商务运营中常见的问题和不足,最终从问题处理角度提出了具体的对策建议,旨在为中小企业电子商务活动的开展提供参考。
Under the market economy environment,more and more small and medium enterprises also have the demand for development and transformation,while e-commerce is well supported by the need for the expansion of the marketing channels of small and medium enterprises,and whether small and medium enterprises can actively carry out the transformation of market development with the aid of e-commerce model,and determine the ability to obtain the benefit of the follow-up market of small and medium enterprises. This study,based on the concept analysis of small and medium enterprises,discusses the necessity of implementing e-business operation in small and medium enterprises,and systematically analyzes the common problems in small and medium enterprises’ e-business operation,and finally puts forward some specific countermeasures and suggestions from the point of view of the problem handling. It aims to be able to provide corresponding reference to carry out e-commerce activities for small and medium enterprises.
作者
王跃华
WANG Yuehua(Guilin Guanglu Measuring Instrument Co.,Ltd.,Guilin 541004,China)
出处
《现代信息科技》
2018年第10期125-126,129,共3页
Modern Information Technology
关键词
中小企业
电子商务
small and medium enterprises
electronic commerce
