摘要
文章以儿童绘本馆的经营状况和策略为研究对象,运用4V营销理论分析案例——蒲蒲兰绘本馆的经营策略,认为4V营销理论有助于儿童绘本馆形成一套完整的经营战略体系。
The article focuses on the operating conditions and strategies of children＇s picture books and uses 4V marketing theories to analyze the business strategies of the case poplar kid＇s republic picture book store,thought the 4V marketing theory is helpful for children＇s picture book stores complete set of management strategy system.
出处
《创意设计源》
2018年第4期69-74,共6页
Idea & Design
关键词
儿童绘本馆
4V营销理论
蒲蒲兰绘本馆
Children picture bookstores
4V marketing theory
Poplar kid＇s republic picture book store
