摘要
图形近年来大量应用于影视广告、移动多媒体等平台。新媒体时代日新月异的快速发展,日常生活中充斥着网络,在互联网整体环境的带动下出现了动态图形的概念雏形。最初的应用可能主要在于电影片头和广告营销上,因为动态图形设计能够让其内容以更加丰富多样的形式表现出来且可节约成本,迎合现代人审美的同时也传播了大量的信息内容。在这种大环境下,这种富有趣味的、动态的图形表现方式受到人们的重视并得到大量运用,使其从内容设计到展示的方式再到呈现的视觉效果等方面都得到了高速的发展。文章主要从新媒体时代下受众信息接收的类型和动态图形传播的优势两个方面进行分析,为广大设计师朋友提供一些建议,也为动态图形未来的发展贡献微不足道的力量。
Graphics have been widely used in video advertising, mobile multimedia and other platforms in recent years. With the rapid development of the new media era, the network is full of daily life, and the concept of motion graphics has appeared in the environment of the whole Intemet. The initial application may be mainly in movie titles and advertising marketing, because motion graphic design can make its content more diverse and cost saving, cater to modem people＇s aesthetic and disseminate a large amount of information content. This interesting and motion graphical representation, in this environment, people begin to attach importance to motion graphics and engage in production, and the visual effects of content design to display and then to the visual effects have been developed at high speed. This paper is a brief analysis of the two aspects of the type of reception of the audience and the advantages of motion graphic communication in the new media era, which provides a little suggestion for the designers and friends, and contributes a little to the future development of motion graphics.
作者
姚伟杰
Yao Weijie(School of Art and Design,Zhejiang Sci-Tech University,Hangzhou 310018,China)
关键词
动态图形
新媒体受众
传播优势
动态图形应用
motion graphics
new media audience
communication advantage
motion graphics application
