摘要
[目的/意义]文章基于商务网站间的竞合关系,从演化博弈的角度阐述了商务网络信息生态链形成原因,丰富了商务网络信息生态链理论体系。[方法 /过程]在研究方法上,以演化博弈理论为工具,运用复制动态方程,分析商务网络信息生态链上的节点在主体因素、价值因素、分配方式、环境因素等影响下的策略选择情况。[结果/结论]在价值最大化目标影响下,各商务网站通过竞合关系进行演化博弈,最终使商务网络信息生态链结构趋于稳定。
[Purpose/significance] Based on the co-opetition between business websites,this paper expounds the reasons for the formation of the information ecology chain of business network from the perspective of evolutionary game,which enriches the theoretical system of the business network information ecology chain. [Method/process] Using evolutionary game theory as a tool,as well as the replication dynamic equation,the paper analyzes the strategy selection of the nodes in the information ecology chain of business network under the influence of main factors,value factors,distribution methods and environmental factors. [Result/conclusion]Under the influence of the goal of maximizing value,business websites evolve through co-opetition relations,and ultimately makes the structure of business network information ecology chain stable.
出处
《情报理论与实践》
CSSCI
北大核心
2018年第10期60-65,共6页
Information Studies:Theory & Application
基金
国家社会科学基金项目"商务网络信息生态链价值协同创造机理研究"(项目编号:17BTQ085)的成果
关键词
商务网络
信息生态链
竞合关系
演化博弈
business network
information ecology chain
co-opetition
evolutionary game
