摘要
湖南省的乡村体育旅游处于发展初期,为打造国际乡村体育旅游目的地,可开发健身娱乐型、民族传统型、红色怀旧型、冒险挑战型、度假养生型五类乡村体育旅游产品。针对当前市场存在的顶层设计不足、自体活化能力不强、产品同质化严重、产品智慧化程度低、产业链不完整等问题,提出以下策略:优化乡村体育旅游产品结构;创新产品种类,深化跨界融合;创新经营模式,实现共建共享;整合行业资源,形成产业集群;加强智库建设与制度保障。
The village sports tourism is at its early development phase and five types of village sports tourism products of health and entertainment, national tradition, past time experience, adventure and vacation so as to create international village sports tourism destination. The paper proposes to improve the product structure, innovate product type, create operational model, in tegrate industry resources and strengthen the intelligence pool construction to solve the problems of inadequate top level design, weak self activation ability, monotonous product type, low level of intelligence of products and incomplete industrial chain.
作者
唐雪立
李晓东
杨慧
TANG Xueli;LI Xiaodong;YANG Hui(Sport Dept.,Hunan Univ.,Changsha 410036,China)
出处
《体育成人教育学刊》
2018年第4期58-60,共3页
Journal of Sports Adult Education
基金
湖南省社会科学基金一般项目(2016318)
关键词
体育产业
乡村体育旅游
产品开发
湖南省
sports industry
village sports tourism
product exploration
H unan province
