摘要
随着新媒体技术的快速发展,网络舆情呈现出越来越复杂的发展态势。网络舆情生态系统由舆情事件、舆情主体、舆情环境等要素所构成,并表现出动态性特征。我国网络舆情生态系统存在着由动态性所引发的结构失衡问题,急需寻找出有效的治理路径。可以从舆情主体着手,通过管理技术创新、管理理念转变、培育媒体人的职业道德、增强网民法律意识等方式,由政府部门积极引导舆情事件发展,营造风清气正的舆情环境,从而构建一个良性运行的网络舆情生态系统。
With the rapid development of new media technology,network public opinion is showing more and more com- plex development trend.The network public opinion ecosystem is composed of the main body of public opinion,public opinion events,public opinion environment and other elements,and shows dynamic characteristics.Only by thoroughly an- alyzing the structural imbalance of the network public opinion ecosystem in China,can we find out the effective gover- nance path.We can guide the development of public opinion events and create a clean and honest public opinion envi- ronment by means of technological innovation,change of management concepts,and cultivation of media professional ethics and enhancement of netizens＇legal awareness,so as to build a benign network public opinion ecosystem.
出处
《行政与法》
2018年第10期8-14,共7页
Administration and Law
基金
中共吉林省委党校一般课题"微信舆论生态治理研究"的阶段性成果
项目编号:2017yb0002
关键词
网络舆情生态系统
动态性
结构失衡
network public opinion ecosystem
dynamic
structural imbalance
