摘要
语言相通是实现"一带一路"倡议中"五通"的基础保障与先导工程,为中国语言服务行业发展带来突破性契机,但沿线各国复杂、迥异的宏观环境极具挑战。本文概述中国语言服务行业现状,运用经济学中的PEST环境分析框架,尝试剖析沿线国家和区域政治、经济、社会文化、技术等主要宏观环境因素带给语言服务行业的机遇与挑战,进而提出对策建议,旨在为语言服务行业发展、政府决策及相关学术研究提供参考。
As the foundation and precondition of the ＂Five Communications＂ in the Belt and Road Initiative, language communication presents a great opportunity of ground-breaking development for China＇s language service industry. However, it is also largely challenged by the complicated and widely different environments of the countries concerned. This paper first describes the status quo of China＇s language service industry. It then, based on the PEST framework in economics, attempts to analyze the macro environments in the countries and regions along the Belt and Road, and elaborates on the opportunities and challenges embedded in the political, economic, socio-cuhural, and technological environments. The paper further puts forward some suggestions for taking up the challenges, with the purpose of providing reference for language service industry development, government policy-making and related academic research.
出处
《外语界》
CSSCI
北大核心
2018年第5期19-26,共8页
Foreign Language World
基金
国家语委"十三五"科研规划2018年度一般项目"语言如何助力脱贫--基于语言经济学与资源基础观的实证研究"(编号YB135-95)
国家语委"十三五"科研规划2018年度重点项目"京津冀协同发展中语言需求及对策研究"(编号ZDI135-69)
国家自然科学基金面上项目"创业要素匹配视角下创业话语的形成过程与作用机制研究"(编号71872165)的阶段性成果
关键词
“一带一路”
语言服务
PEST分析
宏观环境
the Belt and Road Initiative
language services
PEST analysis
macro environment
