摘要
文章采用文献资料法、个案研究法、访谈法、逻辑分析法等进行研究,了解竞技舞龙的中国·思南舞龙节舞龙大赛的发展情况,提出中国·思南舞龙节赛事形成品牌的培育路径,即政府引导、社会参与、协会组织、舞龙运动价值拓展、整合资源形成品牌赛事效应、创新舞龙运动、融入龙狮创意产品等等培育路径,希望能为中国·思南舞龙节舞龙大赛这一品牌赛事持续健康发展提供有益参考。
By using the methods of literature, case study, interview and logical analysis, this paper studies the development status of competitive dragon dance contest on Sinan Dragon Dance Festival, and puts forward cultivation path for promoting this festival into a famous brand, which includes government guidance, social participation, association organization, dragon dance value expansion, integration of resources to form brand effect, innovation of dragon dance, introducing dragon and lion dance creative products and so on. The aim is to provide useful references for the sustainable and healthy development of competitive dragon dance contest on Sinan Dragon Dance Festival.
作者
李鸣
Li Ming(Sports Science College of Jishou University,Jishou 416000,Hunan,China)
出处
《体育科技文献通报》
2018年第12期29-30,44,共3页
Bulletin of Sport Science & Technology
基金
湖南省研究生创新基地开放项目课题<武陵山片区(湘西)舞龙运动进中小学实证研究>(项目编号:JDTY201720)
关键词
舞龙运动
品牌赛事
培育路径
dragon dance
brand events
path cultivation
