摘要
品牌建设在提升远洋渔业产业链附加值方面发挥着重要作用,绿色食品已经成为我国安全优质农产品的主导品牌。首先分析了浙江省远洋渔业发展现状与产值效益,认为2008—2016年浙江省远洋渔业产值效益基本处于全国平均水平以下。然后通过对全国绿色食品数据进行检索分析,认为浙江省在绿色水产品品牌建设方面存在两个特征:占全国绿色水产品数量比重小;远洋渔业绿色水产品或绿色水产品加工企业数量少。最后提出了制定远洋渔业绿色食品认证发展计划、加强远洋渔业绿色食品认证扶持政策、扩大远洋渔业绿色食品宣传力度和建立远洋渔业绿色食品认证考核机制等对策建议,以期促进浙江省远洋渔业绿色食品发展水平。
Brand building plays an important role in the promotion of distant water fishery industry chain added value,and green food has become the leading brand of high-quality agricultural products in China. This paper analyzes the present situation and the output value of the distant water fishery industry in Zhejiang Province,and the results show that the output value of the distant water fishery in Zhejiang Province is basically below the national average in 2008—2016. Through the analysis of the national green food data,it is concluded that there are two characteristics of the brand building of green aquatic products in Zhejiang Province： the proportion of green aquatic products in the country is small;the number of distant water aquatic products or green aquatic products processing enterprises is small. Finally,the paper puts forward some suggestions on developing the green food certification development plan,strengthening the green food certification and support policies,expanding the propaganda of green food and establishing green food certification and assessment mechanism,in order to promote the development level of distant water fishery green food in Zhejiang province.
作者
岳冬冬
王鲁民
YUE Dongdong;WANG Lumin(Key Laboratory of East China Sea and Oceanic Fishery Resources Exploitation,Ministry of Agricultur;East China Sea Fishery Research Institute,Chinese Academy of Fishery Sciences,Shanghai 200090,China)
出处
《海洋经济》
2017年第4期44-50,共7页
Marine Economy
基金
中国水产科学研究院基本科研业务费专项重点研究项目[2017HY-ZD07]
关键词
远洋渔业
绿色食品
品牌建设
浙江省
Distant water fishery
Green food
Brand building
Zhejiang Province
