摘要
非物质文化遗产是一种与时俱进的活态文化资源，是人类社会文明的宝贵结晶与财富，具有非常重要的文化价值。本文采用内容分析法，对2014年新媒体环境下我国37个非物质文化遗产项目的热点新闻结合传播案例进行较为全面的分析。从报道主题、报道体裁、首发媒体等方面呈现的特点，进一步探究当前我国非物质文化遗产传播的现状、问题与对策。研究结果发现，在非物质文化遗产的传播中，不同的项目类别在报道数量及主题上存在较大差异；新媒体在报道形式及传播渠道上较传统媒体更具优势；应综合运用多媒体手段对非物质文化遗产进行传播。
Intangible cultural heritage always changes with the times. It is the crystallization of human cultures and the precious wealth of the whole society which has important cultural value. This essay uses content analysis to analyze intangible cultural heritage in 37 specific projects of trending news in China and specific teristics cases for 2014 under the new media environment. It aims at the charac- of reporting themes, forms and media sources to discover the current communication situation, problems and solutions of China＇s intangible cultural heritage. The results show that for intangible cultural heritage communication, different programs have large differences in report numbers and themes. New media such as websites prove advantageous, because they have multiple reporting forms and channels. The suggestion is that we use multi-media tools to best pro- mote intangible cultural heritage
作者
吕颜婉倩
赵路平
黄琰秋
Lyu Yanwanqian;Zhao Luping;Huang Yanqiu
出处
《新媒体与社会》
2016年第2期158-170,共13页
New Media and Society
基金
2011年国家社科基金项目“公共危机传播中的网络舆情分析研判机制研究”(项目编号:11CXW017)的阶段性成果
关键词
非物质文化遗产
热点新闻
报纸
新媒体
传播
Intangible Cultural Heritage
Trending News
Newspaper
New Media
Communication
