摘要
20世纪90年代中后期，都市报、晚报的“市民新闻”被学者公认为是民生新闻的雏形。2002年江苏电视台城市频道开播的《南京零距离》标志着电视民生新闻在我国新闻界的诞生。在此后的六七年里，电视民生新闻栏目迅速兴起并蓬勃发展，成为各省级地面频道争相开办的对象。但随着新媒体时代的到来，人们接受与传播信息的方式发生改变，每个人都可以成为信息的发布者。这些信息更能贴近人们的生活，从而使民生新闻的独特优势即“新闻贴近性”受到冲击，使电视民生新闻栏目遭到前所未有的挑战。因此，本文试图以《民生直通车》栏目为例，以该栏目2015年的365期节目作为研究样本，在定量分析的基础上结合相关的理论知识，研究其在新媒体环境下的发展策略，以此为其他电视民生新闻栏目探索出一条可持续发展的道路。
In the middle and later of the 1990s, the citizen journalism of metropolis daily and evening newspapers was recognized as the prototype of liveli-hood news by scholars. Deep Touch of Nanjing of Jiangsu city channel premiered in 2002, which officially marked the birth of TV livelihood news in the press of our country. In the next six and seven years, television livelihood news grew rap- idly and developed vigorously. Each provincial terrestrial channel began to estab- lish TV livelihood news in succession. But with the advent of the era of new media, the way of people＇s information receiving and transmission is changing, and everyone can become information publishers. This information is more closer to people＇s life, so it makes the unique advantages of livelihood news ＂closeness＂ come under attack, and television livelihood news meet with unprecedented chal- lenges. So this article attempts to take Train of people＇s livelihood as an example and take its 365 programs of the year 2015 as the research sample, combined with relevant theoretical knowledge on the basis of quantitative analysis, to ana- lyze its development strategy in the new media environment, which explores a path of sustainable development for other TV livelihood news programs.
出处
《新媒体与社会》
2016年第2期258-270,共13页
New Media and Society
关键词
新媒介环境
电视民生新闻
《民生直通车》
发展策略
The New Media Environment
TV Livelihood News
Train of People＇s Livelihood
Development Strategy
