摘要
在中国玩具市场充斥各种进口玩偶,缺乏国产品牌、国产明星产品的背景下,探索民族特色玩偶的创意之路。本研究从中国传统吉祥文化的角度,对民族特色玩偶的设计题材进行梳理,整理出传统吉祥图形、吉祥观念、地域文化、民间文艺以及传统工艺等类别的玩偶设计题材,并列举市场上此类产品的成功案例,显示传统民族文化题材玩偶的市场成功性。通过梳理民族特色玩偶设计创意思路,以期从传统文化的浩瀚宝库中汲取设计灵感,探索创造出能够被现代消费者喜爱的时尚且具有民族文化内涵的现代玩偶,塑造中国玩偶产品的文化特色,将玩偶作为有效的传播媒介面向年轻消费群体传播传统文化。
Under the background that the Chinese toy market is flooded with all kinds of imported dollsin the absence of domestic brands and domestic star products,the innovative approach of dolls with na-tional characteristics was explored. From the perspective of Chinese traditional auspicious culture,the de-sign themes of dolls with national characteristics were sorted out in aspects of traditional auspicious graph-ics,auspicious concepts,regional culture,etc. The success of dolls with traditional cultural themes is il-lustrated by examples of dolls with cultural,folk art and traditional crafts. With an aim to extract the de-sign inspiration from the vast treasury of traditional culture,the creation of modern dolls with fashion andnational cultural connotation and can be favoured by modern consumers was explored through combingthe creative ideas of doll design with national characteristics,which can shape the cultural characteristicsof Chinese doll products and enable dolls to be an effective media for spreading traditional culture to theyoung consumer groups.
作者
冯晓娟
FENG Xiaojuan(College of Art and Design,Nanjing Forestry University,Nanjing 210037,China)
出处
《家具》
2018年第6期89-92,共4页
Furniture
基金
2017年南京林业大学"教学质量提升工程"<视觉文化创意产品设计>课程教学探索与实践(163103821)
关键词
传统文化
民族特色
原创玩偶
吉祥观念
traditional culture
national characteristics
original dolls
auspicious concept
