摘要
进入21世纪,报纸媒体正遭遇互联网等新媒体的挑战,生存状况不容乐观,主要面临发行数量下降、读者年龄结构逐渐趋于老化、报纸的广告分额被分流、公信力下降等一系列难题。纸媒要在竞争中立足,就必须切实提高自身的版面设计和编排水准、加强深度报道、提高公信力、积极争取年轻读者、通过提升报纸品位来培养高层次读者群。同时,还应该有效的和新媒体整合,走双赢的发展道路。
In the 21 century, newspapers are facing the issues of lower distribution, readers’reading interest changing, decrease of advertisement and lowering of credibility. Newspapers have to improve their printing design and layout, enforce depth report and win back young readers to enhance their quality to attract different readers. In addition, they are supposed to cooperate with other mass media to achieve a win-win growth.
出处
《泸州职业技术学院学报》
2009年第2期73-78,共6页
Journal of Luzhou Vocational Technical College
关键词
新媒体
报纸
互联网
new media
newspaper
internet
