摘要
本文首先分析市场上现有的泸州白酒包装设计,对现有包装设计的文化内涵、造型设计、图案样式、色彩运用、文字形式的优点和不足作出分析与研究,并提出进一步挖掘泸州地方文化内涵、增加造型设计、丰富图案样式、合理色彩搭配、拓展文字形式、拓宽材料选择等改进措施,为设计者提供了既保留地方文化,又带有鲜明时代特征,具有全新视觉形象和艺术感染力的白酒包装设计方案。
Upon the analysis of present package design of Luzhou liquor in the market, the paper analyzes the advantages and disadvantages of the cultural connotation, modeling design, pattern design, color application and character design. The paper further propses some measures to tap cultural connotation, increase modeling design, enrich pattern design, perfect color application and better character design. The package design with brand-new video image and artistic apeal both protect local culture and carry fresh features of the time.
出处
《泸州职业技术学院学报》
2010年第1期43-46,共4页
Journal of Luzhou Vocational Technical College
关键词
泸州白酒
包装设计
地方文化
Luzhou liquor
package design
local culture
