摘要
微商是伴随着网络商业模式发展形成的新概念,对它的研究褒贬不一。乐观的理论包括:广客户带来了难得的商业机遇、低成本迎来了微商的炙热化、低门槛创造了更多就业机会、模式是未来的一种发展趋势;消极的理念认为:质量无保证、维权是难题、监管系统不完善、传销风险高、信息有效性低。展望微商的发展,笔者认为微商将会:政策从不明朗到逐步明确、行业从不规范到逐步程序化、探讨从现象分析到理性归纳。
Wechat business is a new concept of the network business mode, the research on it is mixed.Optimistic theory include: A great quantity customers has brought rare opportunities for business, low cost has brought the wechat business scorching hot, low threshold create more employment opportunities, the wechat business pattern is a future development trend; Negative concept is that: The quality is assurance, safeguard legal rights is a difficult, supervision system is not perfect, it is cinsidered to have the high risk opyramid schemes, effective information is low. The author believes that the wcxhat business will be: the policy will be unclear to clear gradually, the profession will be unstandard to procedural gradually, the discussion will be from the analysis to the rational.
出处
《重庆工贸职业技术学院学报》
2015年第3期92-96,共5页
Journal of Chongqing Industry & Trade Polytechnic
基金
长沙医学院校级课题<大学生对微商代理风险认知的调查研究>阶段性成果
关键词
微商
现状
特征
展望
wechat business
current situation
characteristic
prospects
