摘要
高校是新时代意识形态'极端重要'工作的重要阵地。在自媒体网络舆论环境下,把握新时代高校主流意识形态话语权,不仅是凝聚共识的需要、占领阵地的要求,也是弥补失语的必然以及对冲挑战之必需。针对自媒体主体多样化、信息碎片化以及内容随意化对高校意识形态工作主导性、系统性、权威性所提出的挑战,必须坚持中国特色社会主义意识形态,通过强化主导辐射意识,提升意识形态话语效力和吸引力,增强高校宣传思想工作制胜本领,加强大学生网络意识形态主体意识,提高意识形态传播主体媒介素养,着力构建大数据话语新平台,建立健全舆论焦点应对机制,凝聚中国特色社会主义核心价值共识,更加牢固地掌控新时代高校意识形态主导权。
Colleges and universities are the frontiers of ideology at the new era.In the environment of'We-media',firmly grasping the dominance of ideology in colleges is not only the need to gather consensus,the requirement of occupying positions,but also the necessity to make up for mistaken speech and the need to hedge.Faced with the challenges to the dominance,systematization and authority of ideology posed by the diversification of subjects,by the fragmentation of information and by the randomization of its contents in'We-media'for colleges and universities,it is necessary to adhere to and consolidate the guiding position of Marxism in the ideological field as the fundamental principle.Only by strengthening the dominant radiation consciousness,enhancing the effectiveness and attraction of ideological discourse,improving the ability of publicity and ideology in colleges,raising the college students’subjective awareness of online ideology,enhancing the attainment of online ideological educators,building a new platform for big data discourse,and by establishing a focused mechanism for the public opinion,can we firmly grasp the dominant position of ideology in higher learning institutes.
作者
李春茹
龚锦涛
LI Chun-ru;GONG Jin-tao(School of Marxism,Chongqing Technology and Business University,Chongqing 400067,China)
出处
《重庆工商大学学报（社会科学版）》
2019年第5期94-101,共8页
Journal of Chongqing Technology and Business University：Social Science Edition
基金
重庆市教育委员会人文社会科学研究项目(18SKZ021)“基于协同理论的研究生思想政治教育‘钻石’模型研究”
重庆市教育委员会人文社会科学研究项目(2018ZDZT03)“建设社会主义现代化强国的理论创新与实践探索研究”
关键词
新时代
高校主流意识形态
自媒体
主导权
new era
dominate ideology in higher learning institute
'We-Media'
dominance
