摘要
在基于成本加成定价法确定创新型产品初始销售价格的基础上,依据需求弹性理论修正初始销售价格。再结合创新型产品的实际销售情况,应用Bass模型预测产品销售情况,确定创新型产品的最优价格持续时间。研究发现,创新型产品的定价是一个复杂的动态过程,只有综合考虑创新型产品商业化过程中的不确定性因素以及实际销售情况和产品需求弹性系数,才能使企业获得创新型产品商业化的最终成功。
One of the most important factors which influences the success of commercialization for innovative products is reasonable product pricing. The highly uncertainty of the market makes the pricing of innovative products become more complex. In order to solve the pricing problem of innovative product under uncertainty better,to begin with,this paper determines the initial sales price for innovative products by the cost mark-up pricing methods. Then, it corrects the initial sales price by the demand elasticity theory. Furthermore, combining with the innovative products actual sales situation,it applies the Bass model to forecast the sales volume of the product. Finally,it determines the optimal price duration for innovative products. The result of observation shows that the pricing of innovative products is a complex dynamic process. Only by comprehensively considering the uncertain factors in the commercialization of innovative products, the actual sales situation,the demand elasticity coefficient of products,it can make the enterprise obtain the ultimate success of innovative product commercialization.
出处
《创新与创业管理》
CSSCI
2017年第2期112-122,共11页
Management of Innovation and Entrepreneurship
基金
国家自然科学基金项目“基于复杂性的区域创新系统内生耦合与协同演进研究”(71403066)
国家自然科学基金项目“区域创新生态系统中知识流动沿程损失及其涌现机制研究”(71774036)
国家自然科学基金项目“产学研合作网络嵌入性与企业技术创新能力匹配的演化机理及保障机制”(71601087)
国家社会科学基金重点项目“区域创新系统中科研院所作用机理与管理政策研究”(14AGL004)
教育部人文社会科学基金项目“产学研合作网络嵌入性对企业技术创新绩效的协同影响效应及耦合作用机理研究”(15YJC630088)
