摘要
中国加入世界贸易组织后 ,将对我国体育用品市场产生极大的影响 ,机遇和挑战并存。针对我国体育用品企业存在的问题 ,提出我国体育用品业趋利避害、持续健康发展应采取的对策 :组建大型企业集团、开发培育国内市场、加强体育用品的营销策划以推向国际市场。
Chinas entry to WTO will have great influences on the national sports requisites market. However,opportunities & challeges will also coexist. As for the existing problems of the national sports requisites enterprises,this paper presents some advantages & disadvantages,and the countermeasures of NSRES further & smooth development,ie.,to construct big sports enterprise group,to develop domestic market,to reinforce the plan and sale of the sports requisites in order to enter the international market.
出处
《武汉体育学院学报》
CSSCI
北大核心
2002年第5期12-14,共3页
Journal of Wuhan Sports University
关键词
WTO
体育用品业
发展对策
中国
WTO
sports requisites market
sports requisites enterprises
sports industry
countermeasures
