摘要
本文认为,传播学研究本土化,就是将传播学研究同中国社会发展和传播事业的实际结合起来,探索并建立适合中国国情和文化传统的传播理论体系,为中国的传播实践服务。同时提出,应当进行四个方面的工作,即:加强对中国传播历史和古代传播思想的研究;加强对中国传播事业发展现状的研究;加强对西方传播理论及其最新发展态势的研究;尽快建立有中国特色的传播理论体系。
The indigenization of communication,as this paper argues,is to connect the com- munication study to the social development and the present communication condition of Chi- na,to explore the communication theories that are fit for Chinese condition and cultural tra- dition and serve our practices of communication.At the same time,the thesis puts forward the work in four aspects:strengthening the inquires about history of Chinese communication and ancient communication thinking;reinforcing the study of Chinese present conditions of communication;intensifying western communication theories and their latest development; trying to construct theories of communication with Chinese characteristics as soon as possi- ble.
出处
《新闻与传播评论辑刊》
2001年第1期78-86,267+272,共11页
Journalism & Communication Review
基金
教育部人文社科研究专项任务项目"中国传播史研究"(98JD860002)系列论文之一
