摘要
21世纪是设计的世纪,生活中充满了设计的元素。在一个信息和商业高度发达的社会,设计最终面临的是由各色人群组成的市场,设计的目的就是抓住人们的目光及心理。随着人们消费心理的逐渐成熟,市场竞争越来越激烈。人们不再盲目地听到名人做广告就跑去消费,而是越来越有主见,靠自己的认识和智慧去区分好坏,用更实惠的价格买到更具价值的东西。好的设计,要有一个成功的市场,满足消费者需求的设计能让其产生深的印象,产生对产品的占有欲和购买欲。因此,这就要求对自己的客户群或者是目标用户进行研究,熟悉他们的基本情况,生活模式或者个人爱好等等,建立有效的用户模型,这才能对后期的产品设计和创新有很大的帮助,才能对产品进行准确定位,确定目标市场。所以用户研究在产品设计中起到了不可估量的作用。而近年来,用户研究在互联网络虚拟的环境和产品设计真实的生活环境中是一个很热门的话题,企业也越来越关注用户的真实的需求和感受。
The 21century is a design century. The daily life is full of design element. In the society, with the develop of the information and business, design is for all kinds of people. the aim of designing is holding consumer’s mind and attracting them. Along with the maturity of consumer’s consumption psychology, The market competition is more and more drastically. People never consume even though they hear the advertisement be made by a famous people. They have their own views gradually, They differentiate the good or bad by their wisdoms. Using a few money to buy more worth things. The good design must have a successful market. the design that meeting the consumer’s needs can give one’s deep press. So that they want to buy the products. It require the corporation to research their own client and aim consumer. They must be familiar with the consumer’s basic things, Life style and loves. So they can establish effective consumer model. It can help the product design and innovation. We can make a nicely orientation for the product and make sure the aim market. So user research play very important in the process of product design. However, User research is a pop topic also in the dummy internet and product design. The company pay more attention to the user’s real demands and feels.
关键词
用户研究
消费者行为
市场定位
消费需求
研究方法
user research, consumer behavior, orientation market, consumer demands, research method
