摘要
在科学技术的迅速发展的今天,新的传播媒介的产生和普及的周期也大大的缩短了,至今,传播媒体已经发生了翻天覆地的变化,报业、电台、电视,到现代互联网的普及,一次次的显示了新兴媒体革命的威力。在当今这个传播媒介发生巨大变化的时代,我们的视频媒体设计如何迎接时代的挑战?如何与观众产生共鸣?如何使中华文化的精髓得到大众化的传播,从而弘扬民族的优良文化?本文所要探讨的视频媒体设计是针对于电视、网络这样的视听载体而言,在广泛运用新兴媒介的时代,在视觉传达设计的范畴中,我们应该如何应对当代视频媒体设计的大众化传播。
With the high development of society and technology,nowadays the production and popularization cycle of new communication media also have been quite short. From newspaper industry, to broadcasting station, to television system, until now, to the popularization of Internet which is demonstrating the strong power of new media, the communication media have already had huge changes. On this kind of conditions, how does our visual communication design face the times challenge? How to make the audience have sympathetic response to? How to have the excellent Chinese culture disseminated wider and becoming more popular? For visual communication and artistic image media, in the widespread utilization of new medium time, in the visual communication design field, this paper is with the arguments how to make the contemporary video design have more popular dissemination.
关键词
视频媒体设计
大众传播
视听语言
民族特色
video design, mass communication, design language for visual and aural, national features
