摘要
本文通过论述企业形象策划的发展与变迁,通过品牌对企业发挥的作用以及它在我国国内对企业发展的影响来探究其在经济中起到的作用。
This article discusses the development of Corporate Identity System and explores its role to play in the economy through the corporate development affected by the brand and the corporate identity system in China.
关键词
企业形象策划
竞争
corporate identity system,competition
