摘要
阐述了体验及体验营销的基本涵义 ,构建了体验营销的模式和整合营销模型 ,提出了体验营销的定位决策 ,并列举了体验营销的应用例子。
This paper defines the concepts of both personal experience and the experience in marketing.It builds up the integrated marketing model,put forward a positioning model for the marketing experience,and discusses some cases on the marketing experience.
出处
《福建行政学院福建经济管理干部学院学报》
2002年第4期54-57,共4页
Journal of Fujian School of Administration and Fujian Institute of Economics and Management
关键词
体验营销
整合营销模型
营销模式
experience
marketing experience
model
marketing positioning
