摘要
进入 90年代以来 ,面对瞬息万变的市场环境 ,需要企业具有高度的灵敏性 ,抓住稍纵即逝的市场机遇 ,不断地迅速开发新产品以吸引顾客。加快产品创新 ,缩短产品开发时间 ,越来越成为一种竞争要求和竞争优势。因而 。
It is absolutely necessary for the enterprises to be highly sensitive to the unpredictable market environments after entering the 1990's.The enterprises should grasp the fleeting market opportunities and constantly,quickly develop new products to draw the attentions of customers.It has become a competition requirement and competition advantage to quicken the product innovations and shorten the product developments.Therefore,it must become a new focus on the product innovation studies that the enterprises should quicken the product innovations.
出处
《云南财贸学院学报》
2000年第3期60-64,共5页
Journal of Yunnan Finance and Trade Institute
关键词
创新
产品周期
产品创新
市场竞争力
innovation
product cycle
product innovation study
internal and external enterprises
