摘要
基于湖南省6个县(市)的108份家庭农场调查数据,统计分析了家庭农场的农业信息需求,并从农场主个人和家庭基本特征、农场生产经营和所处环境特征等方面选取9个变量,运用logistic模型对家庭农场农业信息支付意愿的影响因素进行分析。结果表明:技术信息、市场信息以及政策信息是家庭农场信息需求中最重要的三类信息,不同经营类型家庭农场的农业信息需求存在差别;55.56%的家庭农场具有农业信息支付意愿,高于普通农户,但不同经营类型的家庭农场存在明显差别;农场主文化程度、家庭人均收入、农场经营规模、务农劳动力占比、信息服务设施建设状况等因素对家庭农场的农业信息支付意愿存在显著正向影响。
We analyzed family farms agricultural information demands using survey data of108family farms from6counties of Hunan province,a binary logistic regression model,with9variables from the aspect of farmers personal andfamilial characteristics operation characteristics of family farms and farm environment characteristics,was conducted toidentify the factors influencing the willingness to pay of agricultural information.The results show that the technicalinformation,market information and policy information are the most important information needed by family farms,andthe need for agricultural information is different among different business.Compared with ordinary farmers,the familyfarms are significantly more willing to pay for information,and55.56%of them are willing to pay for the information;there is a significant difference among different family farms;the willing to pay for information is significantly positiveaffected by the following factors:education,family income per capita,farm land area,farm labor ratio and informationservice facilities condition.
作者
盛智颖
王冰
SHENG Zhiying;WANG Bing(School of Business, Hunan Agricultural University, Changsha 410128, China)
出处
《湖南农业大学学报（社会科学版）》
CSSCI
2017年第1期23-30,共8页
Journal of Hunan Agricultural University(Social Sciences)
关键词
家庭农场
农业信息
信息需求
支付意愿
影响因素
family farm
agricultural information
information demand
willingness to pay
influencing factors
