摘要
2008年在成功举办北京奥运会后,中国提出由世界体育大国向世界体育强国迈进。迈进新时期面对西方体育文化的强势传播,中国体育文化传播应提升到战略高度,而战略设计的关键是中国体育文化发展与传媒策略的"主线重构",即以文化诉求为切入点,通过体育传媒资源与体育文化的互动,形成中国体育文化传播研究和运作的新机制。
After the successful hosting of Beijing Olympic Games in 2008, China put forward the transformation from a big country of sport in the world to a powerful country of sport in the world. Facing the aggressive communication of western sports culture in the new period, Chinese sports culture communication should be lifted up to a strategic height, while the key to strategic design is “the main line construction” of Chinese sports culture development and media strategies, i.e. to form a new mechanism for Chinese sports culture studying and operating via the interaction between sports media resources and sports culture, starting with cultural needs.
作者
程雪峰
CHENG Xue-feng(Department of News and Propagation,College of Humanities,Yantai University,Yantai 264005,China)
出处
《体育学刊》
CAS
CSSCI
北大核心
2017年第2期19-24,共6页
Journal of Physical Education
基金
国家社科基金后期资助项目(14FTY002)
关键词
体育传播
体育文化
主线重构
体育全球化
文化差异
中国
sports communication
sports culture
main line reconstruction
sports globalization
cultural difference
China
