摘要
近年来,以微信等为代表的"新媒体"异军突起,改变了传统的信息传播方式。文章运用定量与定性相结合的方法对浙江省地级市图书馆微信建设现状进行实证研究,发现图书馆微信运营能力总体偏弱,未能最大程度发挥微信订阅号的服务功能,并针对发现的问题,提出改进和创新的对策和建议。
In recent years,new media such as WeChat has arisen,changing the traditional way of informationdissemination.This paper uses the quantitative and qualitative analysis method and conducts an experimental studyof the current development of WeChat accounts of prefecture-level city libraries in Zhejiang.Results show that libraryWeChat accounts operation tends to lag behind on the whole,and fails to give a full play to services and functions of theaccounts.With regard to these problems,the paper proposes solutions and suggestions on improvement and innovation.
出处
《图书馆研究与工作》
2017年第6期85-87,共3页
Library Science Research & Work
关键词
地级市图书馆
微信
浙江省
新媒体建设
prefecture-level city library
new media
Zhejiang Province
new media construction
