摘要
无论是从顾客需求还是价值创造角度来看,互联网营销与传统营销都有着明显的区别,所以导致二者的营销思维产生了明显的差异。但就目前来看,互联网营销仍然会受到传统营销思维的限制,以至于阻碍了互联网电商的发展。基于这种认识,本文对互联网营销如何突破传统营销思维限制的问题展开了探讨,从而为关注这一话题的人们提供参考。
From whether customer demand or value creation,there are obvious differences between Internet marketing and traditional marketing,which leads to obvious diversity in their marketing thinking.But so far Internet marketing is still limited by traditional marketing thinking,which hinders the development of online retailers.Based on this understanding,this paper discusses how Internet marketing break through the limitation of traditional marketing thinking,so as to provide a reference for people who pay close attention to this topic.
作者
魏颖
Wei Ying(Taizhou University, Taizhou, 225300, China)
出处
《北京印刷学院学报》
2017年第7期36-38,共3页
Journal of Beijing Institute of Graphic Communication
基金
泰州学院课题"新经济时代的客户忠诚及其动态研究"成果(编号:2010-BRW-13)
关键词
互联网营销
传统营销
思维限制
突破
Internet marketing
traditional marketing
thinking limitation
break through
